The existing welfare lottery business mode and brand image can not meet the demands in this constantly evolving market
? Full examination and research from macroscopic environment to microcosmic situation of lottery market
? Develop the main communication strategy and engagement tools for new market
? Develop a Fucai brand book to standardize the brand image
HOW WE DO :
?Create brand mascot as main communication employee to enhance brand image and increase brand infinity
?Implant into new channel by creating the Fucai vending machine
?Create a full year plan of flexible scaled events (PR, roadshow, popup, flying team. etc.) for different new channels and connecting with new media to collect market database and amplification.