Chivas O2O Campaign at Hema Fresh Across China

THE OBJECTIVES:

To increase sales volume by “drinking at home” occasion

To increase the brand affinity of Chivas brand awareness with its idea: “SUCCESS IS A BLEND”  and “Chivas Blend Master”


THE STRATEGY

Cooperate with the most poplar fresh food platform: Hema to reach our target consumer with a 360°integrated way, 

Shine helps to create a event theme: “Blend the Freshness”, with a O2O channel promotion approaches in 4 key cities across China.


THE SOLUTION

Hema online App event awareness and promotional package

Heme offline in-store Chivas pop-up experience 

Hema offline in-store consumer sampling 

Hema offline in-store fresh food area cross promotion

Invite local KOLs to Chivas event and live streaming to amplify the brand awareness

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